Nudging Electricity Consumption Using TOU Pricing and Feedback: Evidence from Irish Households


ESRI working papers represent un-refereed work-in-progress by researchers who are solely responsible for the content and any views expressed therein. Any comments on these papers will be welcome and should be sent to the author(s) by email. Papers may be downloaded for personal use only.

July 27, 2015 | ESRI Working Paper

Authors: Valeria di Cosmo , Denis O'Hora , Niamh Devitt

This paper analyses the electricity usage of 5,000 Irish residential consumers in response to the introduction of TOU tariffs and three different forms of financial feedback: immediate feedback from in-home displays (IHD), monthly billing and bimonthly billing. Halfhourly data on consumption collected during the trial indicated that TOU tariffs reduced consumption at peak, with some reductions lasting beyond the end of the peak period and post-peak spikes in usage were not observed. IHD feedback resulted in the most reliable reductions and bimonthly billing the least. Households with greater education used the information associated to the TOU tariffs slightly better than the average.

© 2015 The Economic and Social Research Institute. All rights reserved. Website by JET Design