Behavioural Economics

Life in a modern economy requires all of us to make very many decisions, often with important economic consequences. At its most simple, this means deciding what to purchase as consumers, but our decisions are also crucial for our financial security, health, careers and lifestyles. Research in behavioural economics increasingly sheds light on how we make these decisions and how our decision-making is influenced by the contexts in which we must decide.

Over the past five years, behavioural economics has become an important area of expansion at the ESRI. The Institute has undertaken multiple laboratory and field experiments to investigate how people make relevant decisions across a range of policy areas. Much of this work has been done in PRICE Lab, which is a consumer decision-making laboratory.


Main Publications in Behavioural Economics Research Area


Other Misc. Outputs



The case for laboratory experiments in behavioural public policy
May 17, 2018 | Journal Article

Authors: Pete Lunn, Áine Ní Choisdealbha
Research Area: Behavioural Economics


Price transparency in residential electricity: experiments for regulatory policy
January 29, 2018 | ESRI Research Bulletin

Authors: Pete Lunn, Marek Bohacek
Research Area: Behavioural Economics


Price transparency in residential electricity: experiments for regulatory policy
January 29, 2018 | Journal Article

Authors: Pete Lunn, Marek Bohacek
Research Area: Behavioural Economics


Are perceptions of greatness accurate? a statistical analysis of Brian O’Driscoll’s contribution to the Irish rugby team
March 23, 2017 | Journal Article

Authors: Pete Lunn, David Duffy
Research Area: Behavioural Economics


Reaching back: the relative strength of the retroactive emotional attentional blink
March 3, 2017 | Journal Article

Authors: Áine Ní Choisdealbha, Richard M Piech , John K Fuller , David H Zald
Research Area: Behavioural Economics


Front cover of journal titled Public Choice Incumbent-Challenger and Open-seat Elections in a Spatial Model of Political Competition
December 2, 2016 | Journal Article

Authors: Paul Redmond
Research Area: Behavioural Economics


Front cover of An Experimental Investigation of Personal Loan Choices An Experimental Investigation of Personal Loan Choices
July 7, 2016

Authors: Pete Lunn, Marek Bohacek , Alicia Rybicki
Research Area: Behavioural Economics


Front cover of PRICE Lab report PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products
May 13, 2016

Authors: Pete Lunn, Marek Bohacek , Jason Somerville , Áine Ní Choisdealbha , Féidhlim McGowan
Research Area: Behavioural Economics


Perceptual Noise and Perceived Inflation after the Euro Currency Changeover
September 30, 2015 | Journal Article

Authors: Pete Lunn, David Duffy
Research Area: Behavioural Economics


Are Consumer Decision-Making Phenomena a Fourth Market Failure
September 27, 2015 | Journal Article

Authors: Pete Lunn
Research Area: Behavioural Economics


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