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Pete Lunn
Research Officer
pete.lunn@esri.ie
Dr. Pete Lunn is an economist and former BBC journalist who joined the ESRI in 2006. Originally trained as a neuroscientist, his primary research interest is behavioural economics, especially economic decision-making.
He is the author of a book on behavioural economics for general readers, entitled “Basic Instincts: Human Nature and the New Economics”, recently published by Marshall Cavendish. The book introduces readers to the classic results of behavioural economics and argues that the findings are leading to profound changes in our understanding of the economy.
Pete Lunn has a Ph.D. in Neuroscience and an M.Sc. in Economics, both from the University of London. Pete is currently working on What’s it Worth?, a project funded by the Irish Research Council for the Humanities and Social Sciences (IRCHSS), which aims to incorporate theories of human perception into models of economic transactions. He is also working on Behavioural Economics and Vulnerable Consumers, a project funded by the UK Communications Consumer Panel, which examines the implications of behavioural economics for competition policy in electronic communications markets.
Pete has also published research on trends in the Irish labour market and on participation in sport and the arts. His work on participation in sport, supported by the Irish Sports Council, includes a statistical reconstruction of the recent history of grassroots Irish sport. Pete is also seeking explanations for recent trends in family formation and fertility in Ireland, in research sponsored by the Family Support Agency.
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