Disclosure about personalised pricing
Personalised pricing is the practice of using information about consumers (e.g. personal characteristics or search history) to charge them a “personalised” price, which may be higher or lower than the price other consumers pay. We are investigating the effects of disclosure about personalised pricing on consumer awareness of this practice and on their online behaviour. This research programme was commissioned by the Committee on Consumer Policy at the Organisation for Economic Co-operation and Development (OECD).
A lab experiment is now complete in which participants engaged in online purchase tasks. The experiment will be replicated in Chile in Spring 2020. Results are expected in Summer 2020.
The findings will contribute to the OECD’s evidence base to inform international best practice regarding disclosure statements.