Green and simple: Effective eco-labelling for busy consumers
ESRI Research Bulletin Articles provide short summaries of work published by ESRI researchers and overviews of thematic areas covered by ESRI programmes of research. Bulletin Articles are designed to be easily accessible to a wide readership. A reference or references to the full publication is included at the start of each Bulletin article.
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An experiment that shows standardised colour-coded labels indicating the environmental pros and cons of products are likely to be effective for influencing the choices of busy consumers buying day-to-day groceries.