Sentiment Survey Suggests Conditions Slightly Better But Irish Consumers Aren’t Seeing A Boom

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  • April sentiment reading broadly unchanged from March or level seen a year ago
  • ‘Macro’ worries ease marginally as Brexit/Trump fallout is less than feared
  • Consumers a little less optimistic about household finances
  • Only one in four consumers reporting an improvement in their financial circumstances
  • ‘Average’ Irish consumer still cautious about the future and concerned about spending power
  •  Aggregate gains in consumer spending likely to remain dependent on jobs growth rather than ‘feel-good’ factor

Analysis by Austin Hughes, Chief Economist, KBC Bank Ireland

Consumer Sentiment 1

Irish consumer sentiment held broadly steady in April as increased caution about the outlook for household finances offset a slightly more positive view of prospects for the Irish economy.  The details of the survey suggest a mood of cautious optimism still prevails but there is also a strong sense of an upswing that is being earned or even endured rather than enjoyed.

A notable feature of the survey through the past year is the extent to which the majority of Irish consumers are struggling to make sense of an uncertain economic outlook and continuing pressures in their personal finances. While there may be a feeling that things are gradually getting better, there is little indication of anything approaching a boom. Caution is the most important characteristic of Irish consumer confidence at present.

The KBC Bank/ESRI consumer sentiment index stood at 102.0, effectively unchanged from the March reading of 101.9 and little different from the April 2016 reading of 102.9. In recent months, the index appears to be consolidating having recovered from a notably weaker performance through the second half of 2016.

As diagram 1 below indicates, this trend in Irish consumer sentiment is broadly consistent with a somewhat firmer tone in underlying retail sales growth of late. As such, it appears consistent with a clear but modest improvement in consumer spending in early 2017.


Consumer Sentiment 2

The unchanged April sentiment reading for Ireland must be seen in the context of mixed reports on confidence from other economies last month, an outturn that emphasises the diverse influences on the mood and spending power of consumers around the globe at present. In the US, consumer sentiment was also unchanged from March but this summary number concealed major differences in views on the economic outlook according to the political leanings of the survey respondents (with Republican voters notably more upbeat than their Democrat counterparts). As is the case with the Irish data, this result emphasises the problem in trying to describe complex and contrasting circumstances in a single numerical estimate.

Consumer confidence in the Euro area showed a modest improvement in April but one that was broadly based in a geographic context as stronger economic conditions and some easing of political concerns encouraged an improvement that matched the reading of March 2016 as the healthiest since mid-2007. In contrast, UK consumer confidence declined for the third month in a row as rising inflation took a toll on expectations for the economy and household finances.

With global influences on sentiment mixed and clouded, an unchanged Irish reading for April is not entirely surprising. Encouragingly, views on the outlook for the Irish economy recovered to their healthiest level since last August. The threats posed to activity and employment by developments such as Brexit and potential changes in US tax policy while still material now appear less immediate as a sequence of stronger economic indicators and upgrades of forecasts for the Irish economy continued through the survey period.

In a similar vein, a persistent stream of new job announcements coupled with a strongly declining unemployment rate has prompted increased confidence about the outlook for jobs. In both of the ‘macro’ elements of the survey, the improvement in April came as a result of a greater incidence of positive views. This contrasts with the predominant trend in the survey of improved sentiment coming as a result of an easing in negative responses rather than a marked increase in positive views.

In marked contrast to stronger readings on the general economic outlook, the April survey found a slight worsening in consumers’ assessments of their own household finances. The survey period saw a number of reports focussing on higher fuel prices and health insurance costs as well as high profile industrial relations disputes that could have diminished expectations for pay growth. These developments may have contributed to the weakening in this element of the survey.

It should be noted that positive responses on household finances continue to outweigh negatives. However, the share of positive responses declined relative to March both in relation to trends through the last twelve months and expectations for the year ahead. In both of these areas, only one in four Irish consumers is now reporting an improvement in their own financial circumstances, a result that implies the scope for a broadly based surge in consumer spending is limited.

The April survey did suggest some pick-up in spending intentions. In light of the more downbeat assessments of household spending power, we think this may reflect some Easter–related increase in outlays rather than any marked change in behaviour. The survey suggests constraints on household finances and uncertainty about the future are likely to prevent ‘animal spirits’ from being a key driver of more buoyant household spending in 2017. Instead, the primary driver of stronger consumer spending at the macro level in Ireland remains increased employment with price discounting and the replacement cycle for consumer durables playing supportive roles.

Press release

Commenting on the results Daniel Foley, ESRI, said:

“The results this month indicate a mix of consumer perceptions towards personal finances and the wider economy. In particular the diverging results in the underlying indices resulted in consumer sentiment staying broadly unchanged compared to last month.”

“In terms of consumer expectations, the results indicate that consumers are feeling reasonably optimistic about the economic outlook over the next 12 months and there is an increasingly positive perception of employment prospects compared to last month. Household’s expectations, however, of their personal finances have noticeably worsened this month, decreasing by nearly 10 index points. The relatively optimistic outcome for the labour market and the economy is suggestive that other factors are driving the decline in expectations this month. The overall effect of these results was a moderate decline in the expectations index down to 88.3.”

“The index of Current Conditions increased this month by 3.7 index points driven entirely by an improvement in the buying climate. Households appear to be more willing to make large purchases this month and this could perhaps be a factor driving lower expectations of personal finances in the next 12 months. Perceptions of current household finances appear to have declined this month and are being driven by consumers having a more neutral outlook rather than an increasingly negative outlook.”

In addition, Austin Hughes, KBC Bank Ireland, noted:

“The effectively unchanged April reading for April suggests that the typical Irish consumer is still trying to navigate a very uncertain economic environment as well as dealing with widespread constraints on their household spending power. While there is a sense that things may be getting better, the improvement is still uneven and modest. As a result, the most notable feature is the extent to which confidence is tempered by caution.”

“The April survey suggests that ‘macro’ concerns eased as the immediate fallout from Brexit and Trump related concerns has been less than expected. However, with only one in four consumers reporting an improvement in their household finances, the scope for any substantial ‘feel-good’ driven pick-up in consumer spending appears limited.”

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