Do some financial product features negatively affect consumer decisions? A review of evidence

October 16, 2018 | ESRI Research Series

Authors: Pete Lunn , Féidhlim McGowan , Noel Howard

https://doi.org/10.26504/rs78

This review identifies specific problems for consumers in credit, investment and insurance markets. It identifies multiple product features that are either poorly understood by many consumers or that generate systematic biases in their decisions.

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