Online search for retail broadband services: Who searches most?
ESRI Research Bulletin Articles provide short summaries of work published by ESRI researchers and overviews of thematic areas covered by ESRI programmes of research. Bulletin Articles are designed to be easily accessible to a wide readership. A reference or references to the full publication is included at the start of each Bulletin article.
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New research looks at which areas generate more or fewer searches for broadband packages using an online price comparison tool. Among the areas generating large numbers of internet searches are those where the residents have high levels of educational attainment or have longer commutes.