ESRI Research Bulletin

Portion size markings on snack packaging influence how much people eat

ESRI Research Bulletin Articles provide short summaries of work published by ESRI researchers and overviews of thematic areas covered by ESRI programmes of research. Bulletin Articles are designed to be easily accessible to a wide readership. A reference or references to the full publication is included at the start of each Bulletin article.

November 18, 2020
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Men eat fewer crisps and women eat fewer chocolate biscuits when portion sizes are clearly marked on packaging, according to new research by the ESRI’s Behavioural Research Unit. The researchers conducted two controlled behavioural experiments to test this.