Applying Behavioural Science to Screening Services in Ireland

The aim of the research programme is to provide evidence about how people make decisions about screening and about how best to communicate about screening to build trust, confidence, and comprehension. The programme will run for 18 months, starting with a review of the international literature on behaviour and decision-making around screening. Other elements will be determined as the programme progresses but are likely to involve diagnostic experiments to better understand how people perceive of and comprehend screening and assessments of whether there are common misperceptions or misunderstandings that could be addressed by better communications. This may lead to interventions to test different forms of communication to improve comprehension. The programme is likely also to involve training in behavioural science methods for stakeholders of the National Screening Service.