New research project on identifying and overcoming behavioural barriers to sustainable energy adaptations

The aim of this research, which is funded by the Sustainable Energy Authority of Ireland, is to determine the social acceptability of various sustainable energy adaptations, and whether the provision of new information can improve the social acceptability of those measures. This research will use laboratory experiments to identify which adaptations participants are willing to make, and will also assess whether being provided with information on the impact of these measures on energy, climate and economic metrics causes participants to update their preferences and choose a new set of sustainable energy adaptations. The research will be of use to policy makers in determining socially-acceptable pathways towards decarbonisation, and in designing informational campaigns on energy and climate.