ESRI Research Bulletin

The position of calories on menus influences how much people eat

ESRI Research Bulletin Articles provide short summaries of work published by ESRI researchers and overviews of thematic areas covered by ESRI programmes of research. Bulletin Articles are designed to be easily accessible to a wide readership. A reference or references to the full publication is included at the start of each Bulletin article.

September 20, 2019
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This research was conducted by the ESRI’s Behavioural Research Unit and funded by the Department of Health. 

The study found that displaying calories to the right of the price resulted in a drop in the calories consumers ordered for lunch and an even bigger drop in the calories they ate.