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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. 

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The position of calories on menus influences how much people eat

Displaying calories to the right of the price resulted in a drop in the calories consumers ordered for lunch and an even bigger drop in the calories they ate.

Person using a laptop and a calculator
Subtle features of online banking tools can sway consumer choices

Default settings of online loan calculators can lead consumers to choose a more expensive loan. These results come from a behavioural experiment carried out by the ESRI’s Behavioural Research Unit and funded by the Competition and Consumer Protection Commission.

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BRU Methods

How we work

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BRU Programmes

Who we work with, on what topics