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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.

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Mortgage consumers benefit from (and need) advice

Consumers make better long-term decisions about mortgages after reading official advice on switching – however, many mortgage-holders still do not understand some features of how mortgage products work.

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The position of calories on menus influences how much people eat

Displaying calories to the right of the price resulted in a drop in the calories consumers ordered for lunch and an even bigger drop in the calories they ate.

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BRU Methods

How we work

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BRU Programmes

Who we work with, on what topics