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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.

Need to tackle widespread misconceptions about COVID-19 Test-and-Trace system

Almost half of people do not know that calling their GP to discuss symptoms of COVID-19 is free, according to new ESRI research, and over one third think they could be charged for a test. These wrongly perceived costs could deter or delay people from arranging a test if they experience symptoms.

antigen testing
Perception, behaviour and communication in relation to rapid antigen detection tests - a narrative review of evidence

Rapid Antigen Detection Tests for SARS-CoV-2 are potentially a valuable tool in our response to the COVID-19 pandemic, but their usefulness depends on the perceptions, decisions and behaviours of those taking them.

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BRU Methods

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BRU Programmes

Who we work with, on what topics