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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.

Active travel schemes have more positive effects than people expect

This research, funded by the National Transport Authority and Fingal County Council, found strong international evidence that improving active travel facilities boosts rates of cycling and walking. Knock-on effects on local food and retail businesses tend to be positive or neutral, while such schemes can also reduce traffic congestion.

1-in-30 adults in Ireland now suffers from problem gambling

This study, funded by the Gambling Regulatory Authority of Ireland, indicates that there is far more problem gambling in Ireland than previously believed. The best estimate from the study is that 1-in-30 adults in Ireland suffers from problem gambling – ten times higher than a previous measure from 2019.Publication list

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BRU Methods

How we work

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BRU Programmes

Who we work with, on what topics