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Behavioural Economics

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. 

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Do some financial product features negatively affect consumer decisions? A review of evidence

This review identifies multiple financial product features that are either poorly understood by many consumers or that generate systematic biases in their decisions.

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Do consumers understand PCP car finance? An experimental investigation

The study suggests that while PCP deals have become a popular form of car finance, many consumers’ grasp of these products is poor.

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BRU Methods

How we work

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BRU Programmes

Who we work with, on what topics