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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.

Map redesign leads to rise in people willing to test for radon

This EPA-funded research found that using psychological principles to design a radon risk map increased people’s willingness to test their homes for the gas.

Research needed on problem gambling in Ireland

This review, funded by the Gambling Regulatory Authority of Ireland, highlights how the methods used to measure problem gambling are likely to underestimate it. The review further highlights other areas of policy concern, including advertisements, inducements and issues on children and young people.

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BRU Methods

How we work

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BRU Programmes

Who we work with, on what topics