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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.

Need to tackle widespread misconceptions about COVID-19 Test-and-Trace system

Almost half of people do not know that calling their GP to discuss symptoms of COVID-19 is free, according to new ESRI research, and over one third think they could be charged for a test. These wrongly perceived costs could deter or delay people from arranging a test if they experience symptoms.

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Emotion, as well as information, prompts greater social distancing

New research from our Behavioural Research Unit finds that using emotional messaging is just as important as providing neutral information when encouraging people to participate in social distancing

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BRU Methods

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BRU Programmes

Who we work with, on what topics