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Behavioural Science

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. Full list of our publications. Most recent publications.

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Emotion, as well as information, prompts greater social distancing

New research from our Behavioural Research Unit finds that using emotional messaging is just as important as providing neutral information when encouraging people to participate in social distancing

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Behavioural science can be used to fight the coronavirus

The spread of the coronavirus could be slowed using findings from behavioural science, according to a new ESRI research paper. The conclusion is based on more than 100 scientific research papers reviewed over the past week by the institute’s Behavioural Research Unit.

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BRU Methods

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BRU Programmes

Who we work with, on what topics