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Behavioural Economics

The Behavioural Research Unit (BRU) is a multidisciplinary team of behavioural scientists that specialises in applying behavioural science to policy. 

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Subtle features of online banking tools can sway consumer choices

Default settings of online loan calculators can lead consumers to choose a more expensive loan. These results come from a behavioural experiment carried out by the ESRI’s Behavioural Research Unit and funded by the Competition and Consumer Protection Commission.

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Do some financial product features negatively affect consumer decisions? A review of evidence

This review identifies multiple financial product features that are either poorly understood by many consumers or that generate systematic biases in their decisions.

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BRU Methods

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BRU Programmes

Who we work with, on what topics